Role of UI/UX Design in Websites Success

If the UI/UX design for a website or an application is not up to the mark, users will either leave the website within a few seconds or simply get the app uninstalled. Poor interface design or bad user experience can ruin the impression for any website or web application. Thus, it will be absolutely safe to say that UI/UX plays an important role in making or breaking your brand name and reputation. Unfortunately, companies often underestimate the role of UI/UX design and later pay the price for this negligence.

What is UI design?

The user interface or UI of any application or website helps your visitors to interact with your brand. When the UI is well-designed, visitors will find it easy and convenient to navigate through the platform. UI/UX design for website/application pays attention to factors like accessibility, consistent layout, ease of usage, aesthetics, responsiveness as well as efficiency.

What is UX design?

UX or user experience ensures that your services and products are tailor-made for your target audience. In case the products/services have not been designed as per the expectations and needs of the prospects, then your website may get ignored. It is, therefore, necessary that you pay heed to the UX design of the website/application and makes it intuitive, welcoming and easy to use.

Following are the different benefits that a business website/application can gain by having premium UI/UX:

  • Enhanced brand reputation: Your website represents your brand. Suppose an individual wants to connect with your brand. He/she will immediately search for the same online. This means that your website plays a significant role in retaining a target audience and converting that traffic into a quality lead. His user experience, as well as the interface of the website, decides whether or not he will continue with your brand. The role of UI/US design is thus to enhance your brand reputation. The UI/UX design has to be such that your visitors experience only positive vibes about your brand.
  • Increased customer satisfaction: When the user interface or user experience is bad enough, it keeps your visitors at bay. Your customers will not get satisfied ever. However, when the UI/UX is interactive enough, it gradually leads to utmost customer satisfaction. Further, it helps in earning higher ROI. That’s why it is necessary for companies to hire impeccable UI/UX design services.
  • Improved user engagement: The first impression of your website or application decides the future course of action by the website visitors. The right kind of UI/UX design can keep your visitors glued to your website. Visitors tend to engage with websites and applications which have appealing graphics. It is, therefore, necessary that you get the best UI/UX design for a website or application and give your target audience a reason to stay. Visitors tend to engage more with apps and websites which offers an appealing user experience and have easy to navigate user interface.
  • Perfect for the mobile-driven world: We all know how significant it is to have a responsive website. The majority of the users access any app or website through their smartphones. Thus, your web application needs UI/UX design services for a seamless experience for mobile users as well. Make sure the UI/UX design is apt for an easy browsing experience and offers impeccable viewing. This approach will help you reach out to all of your target audience easily, irrespective of the device that they use.
  • Better user retention: Let us spill the beans for you! Enhanced UI/UX design for websites and applications will compel your target audience to come back to you now and again. Make sure your website has ample scope for continuous tweaks, feedback loop, redesigning of important features etc.
  • Business development: Improved UI/UX design keeps your target audience hooked to your application or website. They can compel your prospects to take the necessary steps and complete the sales funnel. By enhancing your brand value, improving engagement, and increasing customer satisfaction, well-planned UI/UX design helps in fostering swift business growth.
  • A few tips and tricks to improve the UI/UX design for your website or applications
    1. Always pay special attention to colour patterns, human psychology and behaviour while deciding upon UI/UX design.
    2. Try to understand the need and expectations of your target audience and maintain the UI/UX design accordingly.
    3. Go minimalistic! Know that less is more. Keep your website or application clutter-free. Make sure it is precise and simple.
    4. Try to keep the “Sign In” process as simple as possible.
    5. Be a good observer and learn from other people’s work.
    6. Prevent your target audience from getting lost or confused while navigating through your website/application.
    7. Hire a UI/UX design company that knows about UI/UX design from the inside out.


UI/UX design is a significant factor for any business website or application. The better the design, the higher the sales. One of the most underrated subject matters, the role of UI/UX design, is quite high when it comes to your brand value. It is therefore recommended to always take the professional help from a UI/UX design company.

The above-mentioned tips and tricks can also go a long way in improving the overall UI-UX design of your website. Know that a well-designed UI/UX design is necessary to create a user-centric website or application. Your aim is to create a robust impact upon your prospects’ minds and improve your ROI. UI/UX design is the key to unlocking this dream.

If you are seeking for UI/UX design services, you can rely on the professionals at NTSPL. Based out of Bhubaneswar, India NTSPL has been assisting brands by providing solutions as a fully equipped UI/UX design company for many years.

NTSPL provides user experience (UX) design, user interface (UI) design, and graphic design services for new products as well as upgrades to existing digital elements. With exceptional services from NTSPL you can provide your app’s end-users with an intuitive, engaging, and stylish experience.