A successful product is a mixture of excellent design, content, and great features. To produce high-quality elements, every tiny detail is crucial. Whether you are creating a website or a mobile app, the primary goal of all designers is to provide a joyful user experience to increase user engagement.
You have to be very careful during the creation process, as one tiny problem can cause several changes. Many ecommerce websites fail to compete in the e-commerce market because of their website design. Poor ecommerce website design is one of the reasons why ecommerce websites fail to compete in the market. In ecommerce development, UI design (User Interface) and UX design (User Experience) are among the most significant factors in the website’s success.
This blog will help you uncover common UX / UI mistakes to avoid, helping you with your existing and next application development projects.
- Does the website have detailed product information? The advantage of shopping in a brick-and-mortar store is that you can touch and feel the objects and view them from whichever angle you prefer, but that advantage happens to be missing in online shopping. But detailed product descriptions do make up for it to some extent. If your eCommerce website is missing detailed information, you leave the customers to keep wondering about the specifics and details of the product. And they will go search for the same product elsewhere. Always remember that the size, price, material, weight, dimensions, colour, etc., are some of the most important details a customer wants to know about a product. Secondary information like a description of the product and small style notes (in case of fashion & apparel) can be added.
- Not having Good Quality Images of Products: This is similar to the previous one. Since customers cannot touch, feel and view the objects however they need to, your website must provide images that fill their curiosity. And since the goal here is to satisfy their curiosity and not further evoke them, you have to deliver quality images to enlarge it and understand what they will receive. It is also important to provide images from different angles. If you want to provide videos of the product, then it is even better. In case you cannot, you can still stick to high-resolution images. A UI/UX design company can advise you on the resolution details, the number of images, etc., that you will need for your website to work well.
- Not Providing Contact Information: It is not unlikely to have fake websites today, especially with the ease of building a website. And the consumers are aware of it. They would like to know whether they are purchasing or dealing with a simple website or company. It is not just about whether the products they have purchased on the website will show up on the doorstep or not, but it is more importantly about whether they trust your website to share their credit card details. If anything goes wrong, they want to know if they will talk to a real person and acquire the needed help. So, if your site has the contact information hidden or not available, customers are less likely to put trust in it. Make sure you have put the contact information, address, etc., in a place where the viewers will find it easily. Most of the time, the websites have contact details either on the top or on the bottom of the page, but if you want to put in a different position, get advice from a UI/UX design company.
- Not Having an Adequate In-built Search Engine: Sometimes customers know exactly what they are looking for – starting from the product’s name to the colour. And searching for that specific product providing the details to the search engine is faster than working through categories, sorting, and filtering. But it is only effective if the search feature on your eCommerce site is advanced and has filters that let the customer refine their results. It is likely that you have experienced that at least some part of the keywords you have used have been avoided by the search engine and have shown you results that only match half part of your search terms. This is one of the common examples of poor eCommerce website design. The next time you are working on ecommerce development, make sure the inbuilt search engine eliminates all the unmatching items and shows only the ones that match the keyword.
- Not Having a Straightforward Checkout Process: Customers don’t like to work or fill up 2-3 pages of information before purchasing. They enjoy an easy process while they provide credit card details and addresses. A long process might force your customers to abandon their cart midway and switch to other sites in the future. A single page for checkout is the ideal process model, where it includes shipping and billing information and a second page for order confirmation. Even if your site has more than 2 pages, make sure they are quick. A long or complicated checkout process is one of the flaws in a UI design that you shouldn’t avoid at any cost.
- Lack of Multiple Payment Options: It is common for sites to have only debit card payment, or sometimes only have Wallet payment. But what about who doesn’t have a digital wallet or wants cash on delivery (COD)? Multiple payment methods are, without a doubt, one of the essential ways to satisfy your customer. Make sure your site has a comprehensive payment method- cardless, cashless, and preferably COD.
UI/UX design is not something everyone can master in a day. You need to use UI/UX design services in India if you want your eCommerce website in India to be successful. Many website design businesses in India offer excellent UI/UX design services to help you make your website seem attractive and smooth for users.
The UI UX designers at NTSPL are dedicated to turning challenges into beautiful creative solutions that save maintenance costs and provide a consistent user experience. Connect with NTSPL professionals today if you’d like to talk about your ideas with a UX specialist.